LA pop culture, music and entertainment expert

Ron W. Roecker is a brand communications senior strategist; team-, accountand
practice-builder; client confidant; entrepreneur; revenue-generator; pop
culture expert; and creative madman. He has developed communications and
PR campaigns, events, creative platforms, teams and initiatives for Microsoft
Xbox360, Mattel, Hyundai, NASCAR, Nestle, Nike, NBA, GRAMMY Awards,
Latin GRAMMY Awards, Heineken, GE, Travelocity, Hilton, Coca-Cola,
Invisalign and more.

He’s collaborated with entertainment properties and celebrities, including
CBS Television, Netflix’s Stranger Things , Univision, NBC Universal, Teen
Choice , Universal FanCon, Columbia Tri-Star, Maroon5, Kelly Clarkson, OneRepublic, Kanye West, Zac Efron,
Will.i.Am , Ludacris, Pete Wentz, Pink and more.

He’s helped build and/or create consumer brand marketing and entertainment practices for Ketchum, MS&L
and Taylor PR, and has established communications departments, teams, practices and policies for The
Recording Academy, Latin Recording Academy, Live Earth, Universal FanCon and more.
He’s worked with global non-profits and initiatives including World Wildlife Fund, Live Earth/Live Earth India,
MusiCares, GRAMMY Museum, Wounded Warrior Project, Special Olympics and Playing for Change
Foundation.

Ron is an expert in media relations and public speaking training, as well as creative facilitation and crisis
communications/issues management. 

He has been featured as a music and pop culture expert on Entertainment Tonight , Access Hollywood , BBC ,
CNN , MTV , Today Show , Good Morning America , and other national and international outlets.
He was a delegate to the Music Forum between America and China in Beijing, China, and coordinated the
largest media event in India’s history for Live Earth India.
Ron’s achievements have been recognized and honored by PRSA Best in Show PRISM, HALO, Telly, CIPRA,
MarCom, and PRWeek awards. He was a finalist for PRNews PR Professional of the Year and has served on
many national and local PRSA and non-profit Boards.

Ron grew up in the Midwest, lives in Los Angeles and is the favorite uncle to several amazing human beings!
He’s a pop culture freak and an award-winning writer and artist who, in both his personal and professional life,
is dedicated to helping people and brands rediscover their creativity, inspiration and human connectedness.